
Baybars Bakay, M.Ed.
Creative Director & UX/UI Designer.
US CITIZEN
Directed designers and illustrators to craft original and compelling art direction, aligning with brand identity while pushing creative boundaries.
Worked as art director to create branding guides for clients based on their corporate colors, values, and visual identity to ensure consistency across all marketing and design materials.
Worked as a UX/UI Lead for systems and apps, designing intuitive and user-friendly interfaces to enhance the digital learning experience.
Led teams of social media strategists, website designers, and photographers for conferences and programs, ensuring cohesive branding, engaging digital content, and impactful visual storytelling
Led designers for motion design/animation, film/video production, print design, promotional product development, website management, and social media strategies.
Led photographers and designers for the festivals and celebrations, overseeing display designs, handouts, video production, photography, and overall design concepts to ensure a cohesive and visually impactful experience.
Created introduction videos and conducted interview shoots for the company, producing content for social media and website promotion.
Worked as a freelance Lead Designer, collaborating with various companies, their designers, and photographers on projects across industries, including insurance companies and e-commerce websites.
EXPERIENCE
Art Director, UX – UI Designer, Charter Resources, Jacksonville, FL
MARCH 2018 – CURRENT
· Worked as a UX/UI Lead for a cloud-based Student Information and Learning Management System, designing intuitive and user-friendly interfaces to enhance the digital learning experience.
· Worked as art director to create branding guides for clients based on their corporate colors, values, and visual identity to ensure consistency across all marketing and design materials.
· Led a team of social media strategists, website designers, and photographers for a variety of programs, including the Annual STEM and Health Expo, Annual World of Nations Celebrations, Open Houses, Graduation Ceremonies, and more, ensuring cohesive branding, engaging digital content, and impactful visual storytelling across all platforms.
· Lead motion design/animation, film/video production, print design, promotional product development, website management, and social media strategies for public and private educational institutions to enhance enrollment efforts and attract more students.
Freelance Art Director | UX/UI Designer
2018 – CURRENT
· Worked as a freelance Lead Designer, collaborating with various companies, their designers, and photographers on projects across industries, including insurance companies and e-commerce websites.
Website-Graphic Designer, Charter Resources, Atlanta, GA
JAN 2012 – FEB 2018
· Applied advanced graphic design, photography skills, videos to create visually striking and highly effective marketing materials, driving engagement and brand recognition.
· Produced print marketing materials, including brochures and event posters.
· Designed templates tailored for executive-level presentations, incorporating brand guidelines and advanced animations.
· Conducted usability testing and designed wire-frames to improve website functionality and user engagement.
· Worked as art director to create branding guides for clients based on their corporate colors, values, and visual identity to ensure consistency across all marketing and design materials.
EDUCATION
- Master’s Degree: Instructional Technology Georgia College & State University. Milledgeville, GA
- Bachelor’s Degree: Business Administration Selcuk University, Turkey
SKILLS
Creative & Concept Development
- Art Direction & Visual Storytelling
- Branding & Identity Development
- Campaign Conceptualization
- Typography, Color Theory & Layout Design
- Illustration & Motion Graphics
Design & Software Expertise
- Adobe Creative Suite
- Figma, Sketch, Adobe XD
- Digital & Print Media Design
- Video Editing & Animation
- Photography & Image Editing
Leadership & Collaboration
- Team Leadership & Mentorship
- Creative Strategy & Execution
- Cross-Functional Collaboration (Marketing, Developers, Copywriters)
- Client Communication & Presentations
- Project & Time Management
Digital & Marketing Skills
- Social Media Content & Strategy
- Website & Mobile UI/UX Design
- Digital Advertising & Campaigns
- Email Marketing & Landing Page Design
- SEO & User Engagement Optimization
Industry Knowledge
- Brand Development for Corporate & Consumer Markets
- Trend Analysis & Market Research
- Print Production & Packaging Design
- Event Branding & Environmental Graphics
- E-Commerce & SaaS Product Design